Fostering Behavior Change in Coastal Communities

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Fostering Behavior Change in Coastal Communities
Pam Kylstra, NOAA Office for Coastal Management

Thursday, January 6, 2022
10:00-11:45am CT/11:00am-12:45pm ET
Capacity: 45

Register for Course

Take this course if you…

• Work on behavior change campaigns in your community.
• Would like to understand what motivates people to change.

About the Course

This one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools to elicit behavior change in specific audiences in order to address environmental and social problems.

Participants will learn how to:

• Identify the steps involved in community-based social marketing projects
• Describe how the approach can improve project design
• Practice applying the first three steps of the method
• Explain key considerations in applying steps 4 and 5, piloting and implementing the strategy
• Describe common tools used in this approach to foster behavior change
• Become familiar with examples of social marketing applied to coastal management issues

About the Speaker
Pam Kylstra, is a program development specialist with the NOAA Office for Coastal Management. Through training and coaching, she builds capacity for project planning, conducting collaborative processes, and managing visitor impact. She serves as an evaluator of coastal programs and National Estuarine Research Reserves (NERR), and provides facilitation services for the coastal resource management community, including Sea Grant, NERRs, and other federal, state, and local agencies and organizations. Pam enjoys exploring coastlines and working with coastal professionals near and far. Before joining the Office for Coastal Management, she worked in Oregon with the South Slough NERR to coordinate a public involvement program. As a faculty member with the School for Field Studies’ Center for Coastal Studies in Baja California Sur, Mexico, Pam collaborated with local educators to develop bioregional environmental education curricula, and explored the interaction between the coastal communities and the marine resources of the Magdalena Bay region as they related to the fishery and conservation challenges in that area.

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