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The Art of the Chart: Simple Tips to Improve Your Data Viz Game


January 27, 2022
10:00 am - 12:00 pm
Karina Heim
(715) 399-4089

Event Details

The Art of the Chart: Simple Tips to Improve Your Data Viz Game
Karina Heim, Coastal Training Program Coordinator, Lake Superior National Estuarine Research Reserve

Thursday, January 27, 2022
10:00am-12:00pm CT/11:00am-1:00pm ET

Capacity: 50

Register for Course

Take this course if you…

  • Turn data into charts for public audiences.
  • Spend a lot of time trying to make charts ‘easy to understand’ – and look good!

About the Course

Have you ever felt that your charts are cluttered or confusing for your audience? Do you struggle to tell a compelling story through data visualization? Data is everywhere and charts and data graphics have never been easier to make, thanks to programs like Excel and Tableau. But as you may have experienced in your own work, designing elegant charts that tell a clear story can be surprisingly challenging!

Fortunately, we can borrow lessons from cognitive brain science and graphic design best practice to help us improve the way we display data to our audiences. This short course will provide you with some quick pointers and tips to help you improve your charts and graphics design. In this mini-workshop, you will learn to:

  • Recognize common chart design pitfalls
  • Use handy tricks to “cut the clutter” from charts and focus your audience’s attention
  • Think about every element of chart as part of a clear story

About the Speaker
Karina Heim is the Coastal Training Program Coordinator at Lake Superior National Estuarine Research Reserve, and a data viz enthusiast. She first became enamored with the art of clean chartmaking in graduate school where she realized that every graph and table can stand alone and tell its own story if it is designed well. Later, Karina applied lessons and best practices of data viz design in her work as a comprehensive plan writer, revising public documents to reflect current data trends in a clear, accessible way. In her current position, she works with decision-makers in the Lake Superior basin on coastal issues, where important ideas are spoken through data all of the time. Karina is originally from Fairbanks, Alaska and lived in the western United States for several years before landing in the Midwest. She has a professional background in land use planning and program coordination.

Back to the Top Contact Us
The Lake Superior National Estuarine Research Reserve is part of the National Estuarine Research Reserve System (NERRS), established by Section 315 of the Coastal Zone Management Act, as amended. Additional information about the system can be obtained from the Estuarine Reserves Division, Office for Coastal Management, National Oceanic and Atmospheric Administration, U.S. Department of Commerce, 1305 East West Highway - N/ORM5, Silver Spring, MD 20910.

An EEO/AA employer, University of Wisconsin-Madison Division of Extension provides equal opportunities in employment and programming, including Title VI, Title IX, the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act requirements.